Each year, NFL teams unveil their season schedules through creative campaigns that have become an event of their own. Behind the scenes, it's the result of months of brainstorming, planning, and collaboration.

For the Patriots' 2026 Schedule Release, I was the primary designer and owned creative direction for all graphic design assets.

The project was split into two visual systems: branded assets designed for use throughout the season, and a rollercoaster-inspired asset package to use alongside the Schedule Release video produced by our video team.

As a part of leading graphic design for the project, I partnered closely with our Director of Photography to plan and capture all of the photography needed to bring the creative vision to life across every asset.